E*TRADE Launches Mobile Options Trading, Face ID Account Access

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E*TRADE Launches Mobile Options Trading, Face ID Account Access

E*TRADE Financial Corporation (ETFC) has introduced new technology to its ActiveTrader platform, allowing customers to trade options on mobile devices and enter into their accounts using Apple Inc.’s (AAPL) Face ID.

E*TRADE went to Twitter in an event called Tech Tuesdays by the New York-based online broker to show off some of its newest and greatest changes to the trading platform oriented for active traders. E*TRADE believes that futures trading should not be restricted to desktop computers, hence it has enabled futures trading on mobile devices with the OptionsHouse Mobile app for iOS devices. E*TRADE stated on Twitter that the option trading capability has been enhanced for mobile.

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Meanwhile, the online broker stated that users may now log into their accounts using Apple’s Face ID, making it one of the first companies to deploy facial recognition technology to give account access. Face ID debuted with Apple’s newest iPhone, the iPhone X, which starts at $999. The equipment is in high demand, resulting in delivery waits of up to five weeks. E*TRADE’s decision to activate Face ID demonstrates the popularity of Apple’s newest iPhone.

The upgrades to E*TRADE’s trading platform come at a time when the firm is being recognized for other elements of its operations. Earlier this month, the online trading business reported that Equity Edge Online, its stock plan administration tool, had been voted first in loyalty and overall satisfaction for the sixth consecutive year. Furthermore, E*TRADE Financial Corporate Services was voted top in overall satisfaction in brokerage services among administrative customers for the first time. The Group Five, a stock plan and shareholder services consulting business, highlighted E*TRADE’s platform after surveying 1,771 plan sponsors about their experiences with outside plan administration services between May 2 and June 30 of this year.

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In prepared comments at the time, Scott Whatley, president of E*TRADE Financial Corporate Services, said, “At E*TRADE, we aspire to build and implement technology that widens the horizon of what’s possible in equity compensation.”

E*TRADE isn’t the only corporation that has embraced cutting-edge technology. Ally Bank, a subsidiary of Ally Financial Inc. (ALLY) and owner of Ally Invest, announced earlier this week the debut of an Amazon Alexa skill that would allow its banking clients to conduct account transactions through voice. It also introduced the option to use Face ID to access bank accounts and transmit money using P2P payment operator Zelle.

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