How the Gap Credit Card Works: Benefits & Rewards (GPS)

The Gap, Inc. (NYSE: GPS), a clothing retailer and mall mainstay, established its retail credit card in 2007. The card provides various bonuses and incentives for repeat customers, but there are certain drawbacks and restrictions that prospective users should be aware of. Lane Bryant and Victoria’s Secret credit cards are its main competitors.

Key Takeaways

• Gap has multiple well-known clothing businesses, and in 2007, it introduced its own store credit card that works across all of its brands, in-store or online.
• Cardholders get reward points and discounts at The Gap and allied stores, as well as a sign-up bonus and different status levels earned with increasing spending.
• Because the card is issued in collaboration with Visa, it may be used at any retailer that accepts credit cards.

How the Gap Credit Card Works

There are many varieties of the GapCard credit card. A store-only card, which may be used at Gap shops as well as Banana Republic, Athleta, Old Navy, and Intermix, is the most basic option. It is also suitable for internet purchasing.

Customers may also apply for a Visa-branded Gap card. This card is accepted anywhere Visa is accepted and earns extra points for the Gap rewards program, however at a slower pace than at Gap family locations. Cash advances are available to Visa cardholders for a 4% fee or a minimum charge of $10, whichever is greater. 1

Rewards and Benefits

New cards get a 20% discount on their first Gap purchase. 1 Purchases made at the Gap family of shops earn one point for every dollar spent. Visa-enabled cards used for non-Gap purchases get one point each dollar spent. These points may be redeemed for $5 in incentives for every 500 points accumulated, thereby giving any Gap retail purchases made with the card a 5% discount. 2

Cardholders also get a variety of benefits and invitations to special events. These include unique incentives to earn extra rewards points on Tuesdays with an extra 10% off all items, birthday bonus offers, and a waiver of the company’s return receipt policy.

Members will earn higher membership status levels with extra advantages depending on their total Qualifying Purchases after hitting specific milestones. There are three stages:

• CORE: $500 in yearly brand expenditure
• ENTHUSIAST: Cardmembers begin at the Enthusiast level, and Members advance to this level with an annual purchase of $500-$999.
• ICON: 5,000 or more points as a Cardmember or $1,000 or more in yearly brand spending

Who Benefits the Most?

People who shop at the Gap family of businesses gain the most from this card, particularly those who qualify for status upgrades. The extra point gain is significant for individuals who shop at Gap locations on a regular basis.

Alternatives

The primary rivals who provide retail reward credit cards are Nordstrom and American Eagle Outfitters.

Nordstrom, Inc. (NYSE: JWN), like Gap, provides cards with and without Visa association. Cardholders get two points for every dollar spent in-store and online at Nordstrom, Nordstrom Rack, and HauteLook. Visa cardholders get one point for every dollar spent elsewhere and receive a $20 coupon for every 2,000 points earned. Cardholders also gain first access to discounts events, voucher reimbursement for in-store changes, and special triple-points days. When new cards join up, they also get a promotional coupon based on the deal available at the moment, credit approval, and the amount paid on the first transaction.

The American Eagle Outfitters (NYSE: AEO) credit card is available with or without Visa association. AEO provides a 25% first-purchase discount with specific limits, as well as 15-20 points every $1 spent at AEO or Aerie. Visa cardholders also get five points for every dollar spent elsewhere. Cardholders also get a 15%-25% additional birthday discount.

The Gap Credit Card Interest Rate and Terms

The first discount is only valid on Gap brand items. There are no third-party goods that are eligible. Discount Tuesdays are not available at all Gap shops. Banana Republic, Old Navy, Athleta, and Banana Republic Factory Stores are all exempt. The annual percentage rate (APR) is 25.99%, which is about 10% more than the typical bank credit card.

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