These Moody Paint Colors Could Increase Your Home’s Value by as Much as $2,500

These Moody Paint Colors Could Increase Your Home’s Value by as Much as $2,500
These Moody Paint Colors Could Increase Your Home’s Value by as Much as $2,500

If you plan to sell your house this year, it’s time to go dark. For the last decade or so, real estate experts have advised homeowners to paint their walls in a variation of white to appeal to the broadest range of buyers, but a new paint color analysis from Zillow has found that gray is what people are looking for in 2023. And not just any gray—shoppers are looking for dark, moody walls that add a feeling of coziness and comfort.

Buyers are willing to pay more for gray, too: Offers for houses with gray walls in the living room or bedroom(s) averaged $1,755 more than other colors, according to Zillow’s analysis.

Gray’s appeal doesn’t end at living room or bedroom walls. In the kitchen, where white has long been far and away the most popular color for cabinets and walls, gray has become the new hot hue. (In fact, a white kitchen could even hurt a home’s sale price by more than $600. Properties with a charcoal gray kitchen can sell for an estimated $2,512 more than similar homes, and pewter gray kitchens command $2,553 more. Houses with kitchens in other colors are getting bids of $612 less than those in gray.

Why THESE paint colours can BOOST your home’s value!

Why THESE paint colours can BOOST your home’s value!
Why THESE paint colours can BOOST your home’s value!

“Gray is the color of retreat,” Mehnaz Khan, a color psychology specialist and interior designer in Albany, New York, said in a statement included in Zillow’s analysis. “As we come out of the pandemic and return to our hectic lives, buyers want home to be a refuge.”

When it comes to the front door, however, gray is not the preferred choice. Zillow’s report found that a mid-tone gray front door, such as a cement-toned door, can reduce the offer on a home by $3,365. Instead, buyers prefer black front doors to gray ones, and would even offer $300 more for a house with a mid-tone, rosy brown front door.

In the bathroom, it’s also advisable to steer clear of gray. Bathrooms painted in earth tones, including trendy terracotta brown or other key shades of brown, could help a home sell for $1,624 more than similar homes.

“Paint is a relatively affordable and easy change, yet it has an outsize impact on a buyer’s perception of the home,” said Amanda Pendleton, Zillow’s home trends expert, in a press release. “People don’t buy homes every day, so they’re trying to quickly process a lot of complex information in an area where they don’t have a lot of experience. That uncertainty is likely why buyers rely on color as a powerful visual signal that a home is modern and up-to-date or tired and needs maintenance. That first impression contributes to their overall feelings about a home and, ultimately, how much they’re willing to pay for it.”

According to Zillow’s study, to sell your house, you may have to step out of what may be your comfort zone of neutral walls to make buyers feel at home. The numbers are there in black and white—there’s no gray area.

In conclusion, if you’re planning to sell your home this year, consider embracing the trend of moody paint colors, particularly shades of gray, for your living room, bedroom, and kitchen walls. Gray has proven to be attractive to buyers, with homes featuring gray walls fetching higher offers compared to other colors. However, when it comes to the front door, buyers prefer black or rosy brown tones over gray. Additionally, in bathrooms, opting for earthy shades of brown, like trendy terracotta, can potentially increase the sale price of your home. Remember, the power of paint should not be underestimated when it comes to creating a positive first impression on potential buyers and maximizing your home’s value.

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